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Marketing for Bowling Alleys Bowling is one of those sports that you can play anytime of the day during any whether, without having to commit to it fully. Bowling is a great way to spend time with loved ones as well, you can easily enjoy it on the weekends over conversations, foods and drinks. So how can you market your bowling center to get in more customers? By coming up with different marketing strategies, you can reel in both the casual and expert bowlers to your door and start knocking down some pins. Fundraiser Events You can attract customers by using bowling events as a fundraiser for the charity of your choice. You can have customers pay an entrance fee to cover the lane fees and every time they get a strike or a spare, you or the customers can contribute a certain predetermined amount to the charity. It’s not just limited to strikes and spares, you can also have splits or gutter balls earn contributions too. With the internet these days, it is very easy to come up with an ad in social media before and after the bowling events.
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Glow Bowling You might have noticed that bowling alleys are usually packed at night, so why not inspire those who are on their night out to take their business to your business and entice them with midnight bowling events. This is also called back-light bowling, “glowling” or glow bowling and involves turning your bowling center into a glow in the dark, Technicolor pin-knocking fun club. You don’t need to spend a ton of money to transform your bowling alley, you just need to have strobe lights and strategically placed specialty lights and glow in the dark stickers. Once you establish a regular schedule for your “Glowling” events, you can add in more stuff like glow tapes for the lanes and black light-receptive bowling balls for more excitement and fun. You don’t have to take the tapes off during daylight since they will just look like regular tapes in other lighting conditions.
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Packages Even seniors and children can have fun with bowling since you don’t need a lot of strength or skill to play. Have children and enjoy a free game when they have a paying adult or friend along with them. You can also set up a grandparents’ night so kids can play for less and have seniors bowl for free, you can easily make money on the food and drinks that they purchase and encourage repeat customers in the future. Another way to get more customers is by offering 2 for 1 deals during the summer where more people are opting to stay in town than going away. You should also keep it a point to keep your regular customers satisfied and feeling loved because we all know that keeping a customer is a lot cheaper than attracting new ones.